To touch and enhance lives through the joy that is Krispy Kreme.
To be the worldwide leader in sharing delicious tastes and creating joyful memories.
OUR VALUES (WITH ACKNOWLEDGEMENT TO OUR FOUNDER VERNON RUDOLPH)
Consumers are our lifeblood, the center of the doughnut. There is no substitute for quality in our service to consumers. Impeccable presentation is critical wherever Krispy Kreme is sold.
We must produce a collaborative team effort that is unexcelled. We must cast the best possible image in all that we do. We must never settle for "second best;" we deliver on our commitments. We must coach our team to ever-better results.